The Colgate Strong Teeth campaign in 2022 focused on shining the light on the significance of foundational strength of teeth by showcasing the connection between teeth and nutrition. The proposition of stronger teeth which ensures better chewing, thereby leading to higher absorption of nutrients.
The brand featured two of the biggest celebrities - Shahid Kapoor and Rana Daggubati to convey the message. The campaign depicted the heart-warming relationship of modern day fathers who are today deeply involved & participative in the health of their families.
The MaxFresh Charcoal toothpaste, replete with cooling crystals, promised an explosion of freshness in the mouth. This experience was epitomised by Ranveer Singh in the “Wake-up Max, Live-up Max” campaign which portrayed how this star takes the day head-on, completely awakened by Colgate MaxFresh Charcoal.
Colgate KEEP toothbrush helps consumers make more sustainable choices. Colgate KEEP has a reusable metal stand-up handle with a soft bristled disposable head with a tongue scraper. The removal of plastic from the entire handle results in 80%* reduction in plastic.
The smart electric toothbrush brings consumers a tailored brushing experience, letting them pick the right combination, while providing real-time coaching so they know they’re doing it right.
The brush comes with 33 combinations, four modes, smart pressure sensor and a 30-second pacer for an advanced cleaning experience. Further, the lean, stylish body and ergonomic curves of the handle lets you brush in style.
Revolutionary teeth whitening toothbrush with spiral bristles. The Colgate Visible White O2 Toothbrush helps remove extrinsic stains so consumers can flaunt a whiter smile.
The best selling toothbrush brand in India, had a massive relaunch for the first time in a decade. With a fresh new look, the handle is available in four sporty colour variants. The new wave trim bristle material is more durable and designed to elevate the brushing experience.
A brand new variant under the MaxFresh toothpaste family. With a unique combination of bamboo charcoal, wintergreen mint and our cooling crystals, this gel toothpaste delivers a blast of freshness that helps keep the mouth refreshed and provides a never-before energising wake-up experience.
Colgate Active Salt was relaunched with more powerful anti-bacterial capabilities that fights up to 99.9% germs and prevents dental problems.
The all new Colgate PerioGard with a potent zinc citrate formula, combats anaerobic bacteria and helps treat gums problems like gum bleeding, inflammation and, bad breath. Addressing specific gum issues, this product is popularly prescribed and is available at dentist clinics and chemists across the country, and also on Colgate-Palmolive’s Dentistfirst website.
It is specifically designed for infants between 0-12 months, who are teething. Vigorously safety-tested, Colgate’s Baby Toothbrush is BPA free and made of 100% food grade silicon. It has extra soft bristles and flexible handles designed for little hands. Addressing specific infant based dental issues, the product is perscribed by dentists. Prescription based products are made available to the dentists across the country through Colgate-Palmolive (India)’s Dentistfirst app.
