Leadership Principles

  • We cultivate trust

    Listen with empathy. Speak openly. Grow together

  • We create the future

    Pursue our curiosity. Courageously change. Recognise progress.

  • We commit to Impact

    Provide clarity. Take ownership. Do what’s right.

Brand motto we live by


At Colgate-Palmolive (India), we remain committed to championing optimism and making the world a better place through the power of a smile. We have always been a passionate group of people working passionately, powering billions of smiles for 85 years.

Our brand purpose is rooted in a strong belief that ‘Everyone deserves a future to smile about’. We take great care in how we position our brands so that they demonstrate our diversity, values and purpose, while leveraging cultural insights so that they resonate with our consumers.

One of the hallmarks of our brand is the ability to celebrate stories of transformation that translate into feelings of optimism, inspiration and confidence for all our stakeholders.

In this respect, our brand campaigns of ‘Smile Karo Aur Shuru Ho Jaao’, continues to showcase stories of real people that bring hope and smiles to the lives of many.