Statutory Section
Smile-packed experiences start with science-backed products. At CPIL, we craft every formula with precision, care, and a commitment to delivering real results. Our innovations are rigorously tested to ensure material and ingredient safety, delivering the highest standards in user experience and quality.
We focus not only on creating technically superior solutions, but also on ensuring that our products feel superior — inspiring confidence, comfort, and smiles with every use.
Through continuous benchmarking, both internally and externally, we constantly raise the bar to deliver better, brighter, and more effective care, all in service of a healthier smile, every day.
Over the years, we have continuously delivered some of the most innovative, effective, and sustainable oral care solutions in the market. Our products are powered by the expertise of 900+ scientists, 750+ quality specialists, and dedicated engineers, all working across seven strategically located Global Technology Centers.
Our large global reach enables us to better understand consumers in different markets. It also helps us spot new trends and growth opportunities, some driven by technological advances, and some driven by regional culture and practices. This collaboration ensures that our products deliver superior performance, meeting the highest standards of effectiveness and sustainability.
We believe in making the best oral hygiene products for the world, so that we can bring in the best for India. During the year, we continued to absorb technology received from Colgate-Palmolive Company, USA and adapt it for Indian consumers.
Launched in October 2023, the CCII serves as a hub of excellence for driving innovations and fostering collaborations with healthcare professionals and academic institutions. The Institute is anchored on three strategic pillars:
Building A Research Community
This pillar aims at strengthening in-house clinical research capabilities and expanding external research networks to drive innovation and support business needs with agility. This year, we progressed significantly towards developing in-house clinical research capabilities, skills and resources in line with Colgate Global standards.
Fostering Colgate Collaborations
This is the pillar aiming to champion collective efforts with internal and external stakeholders. The CCII explored multiple collaboration opportunities and initiated projects with some of them. The exploration will be ongoing to ensure that we stay abreast with latest development and collaborate with right partners.
Driving Oral Health Engagement
CCII actively worked with the Oral Health Movement team for education and awareness. It stands as a unique platform for Colgate, academia, and professionals to advance oral health research and literacy in the region, emphasizing external engagement to leverage regional expertise, reinforce scientific credentials, nurture professional relationships, and enhance oral health awareness.
In 2024, one of our focus areas was to strengthen sensory science capabilities which further drives sensorially superior product development to meet consumer needs. This year, we made significant progress in expanding our oral care sensory panel, they evaluate our products on different sensory attributes. Further, we built a regression based analytical techniques by leveraging sensory dataset and consumer insights to understand the consumer needs better.
We have also developed capabilities for Personal Care Sensory Studies and consumer-centric studies, like CLTs and SGPEs, all of which are designed to develop superior products.
For any technology to be well-received, it needs to be well understood by our partners, customers and consumers. We continue our efforts in showcasing the science behind new technologies or products to trade and our professional partners.
