Statutory Section
In each of our thematic areas, we have developed well-structured programs aimed at maximizing social impact through strategic partnerships and collaboration with relevant NGOs, as well as active engagement from local communities. Importantly, many of these initiatives prioritize women as core beneficiaries, recognizing their pivotal role in driving positive change across various issues.
Our commitment to illuminating a billion smiles radiates through our flagship program, Colgate® Bright Smiles, Bright Futures (BSBF), an initiative that has had a positive impact since its inception in 1976. To date, through BSBF, we have reached over 176 million children across India, imparting crucial oral care habits, fostering awareness about tobacco prevention, and highlighting the vital role of good nutrition in maintaining optimal oral health.
The program's multifaceted approach engages with school going children in the age group of 6- 15 years, across rural and urban areas. The initiative includes in-school delivery of comprehensive educational sessions. By leveraging specially curated educational materials, interactive sessions, captivating animations, catchy jingles, quizzes, and engaging competitions, BSBF transforms learning into a fun and memorable experience for young minds.
Champions of Change
Sanand, Gujarat
Childhood is a precious canvas adorned with vibrant smiles and boundless dreams. In India, 57%* children suffer from dental caries or cavity issues, while challenges related to tobacco use among young children are also prevalent. Addressing these issues requires early intervention to emphasize the importance of maintaining good oral hygiene from a young age.
At Changodar Primary School, 10 year old Kavya Patel has become a Strong Teeth Champion. She, like her peers, is now highly influenced by Colgate's BSBF program and has taken upon herself to educate her family and neighbors about the importance of eating healthy and ill effects of tobacco consumption.
Inspired by our oral health education program, she is championing the cause of Strong Teeth equals Strong Health.
*Indian Journal of Public Health Novmber 2022
