Annual & ESG Report 2024-25

Optimize

We continuously strengthen our brand portfolio by revitalizing core products while expanding into premium segments. Digitization and continuous improvement fuel our pursuit of manufacturing excellence, with innovative customer development initiatives amplifying our efforts. This integrated approach optimizes resources, streamlines operations, and enhances customer experiences, ultimately reducing costs, boosting productivity, and reinforcing our market leadership.

Brand Love

Under the trusted Colgate brand, we develop and deliver a comprehensive range of oral care solutions, from everyday essentials like toothpastes, toothpowders, and toothbrushes to specialized offerings including rinses, mouthwashes, and professional-grade products. Our Palmolive portfolio complements this with a curated selection of premium personal care products designed for everyday wellness and confidence. In FY 2024-25, we bolstered our portfolio by reintroducing top performers and directing our brand campaigns toward two primary goals:


Revitalizing our leading products to expand their market presence


Elevating our portfolio's premium offerings to meet specialized and evolving consumer demands


 
#TheDailyGrind
Colgate Strong Teeth

 

The campaign #TheDailyGrind for the brand Colgate Strong Teeth, aimed to shine a spotlight on how constant snacking leads to loss of calcium, making teeth weaker. With a relatable film showing two fathers, urban and rural, caught in an endless munching loop, the campaign highlights calcium loss from teeth due to frequent eating. Backed by Arginine + Calcium Boost technology, Colgate Strong Teeth helps replenish lost calcium, making teeth 2X stronger*.

* versus regular fluoride toothpaste

 
#EatLikeYouShould
Colgate Total

 

To prioritize proactive oral care, we launched a compelling new campaign urging consumers to “Eat Like You Should.” Rooted in findings that nearly 1 in 2 Indians face dental issues, the film captures how people subconsciously change the way they eat due to oral discomfort; for example, biting an apple from one side or cooling their tea before sipping, all in order to avoid dental pain. Featuring Colgate Total's patented DZA (Dual Zinc plus Arginine) technology, the campaign reinforces its promise of total protection from everyday dental problems like cavities, plaque, sensitivity and gum problems.

 
#BrushTonight
Colgate Indian Sweets League

 

During 2024 IPL season, we launched the Indian Sweets League as a part of our #BrushTonight campaign, urging viewers to brush before bedtime after consuming sweet food and treats. Featuring cricket icons Suresh Raina and Zaheer Khan, the campaign cleverly ties nighttime brushing with post-match dessert indulgence. In partnership with JioCinema and IPL, it served as a fun reminder to take a 'strategic timeout' for oral health, ensuring millions of cricket fans end their day with a winning smile.

 

Manufacturing Excellence

Our mission at ColgatePalmolive (India) is centered on crafting high-quality products that go beyond consumers expectations. This commitment to manufacturing excellence is driven by efficient process management, advanced technological innovations, a highly skilled workforce and a culture of continuous improvement. The Company operates manufacturing plants in Goa, Baddi, Sri City, and Sanand, in addition to third-party manufacturing locations across India.

 
Network Segmentation Cybersecurity

Sanand, Gujarat

MThe plant successfully implemented a global project to enhance cybersecurity in the manufacturing environment through network segmentation.

This initiative marked a major shift in network infrastructure across our India plants. The system blocks unauthorized access while ensuring critical operations continue, and helps contain potential cyber incidents within the facility. These efforts align with industry best practices.

 
Energy-Efficient Magnetic Levitation (MagLev) Chillers

Goa

The facility upgraded its cooling system with magnetic bearing (MagLev) chillers using variable speed technology. Previously consuming 20% of the plant's energy, the new system supports both air conditioning and process cooling. MagLev technology eliminates friction, cutting energy use by 40%, reducing maintenance, and operating quietly. This upgrade has lowered overall plant energy usage by 7%, with projected annual savings of ₹ 1 crore.