Colgate-Palmolive Company

Colgate brings advanced Electric Toothbrush technology to India!

~Superior Oral Health delivered by Colgate’s ProClinical Electric Toothbrush Range~

India, 29 March 2022: Colgate-Palmolive India, the market leader in Oral Care, introduced sonic technology based electric toothbrushes that give significantly better cleaning versus regular toothbrushes. The Colgate ProClinical electric toothbrushes remove tough to clean plaque and odor causing bacteria. The advanced range comes in a sleek and modern design, is lightweight and easy to use, and is convenient to travel with.

Colgate has launched 3 variants of ProClinical electric toothbrushes with different features, all available on popular E-commerce platforms (Amazon, Flipkart, etc.) and online shop

Colgate ProClinical 150 Battery-powered Electric Toothbrushes

For a superior cleaning experience, Colgate ProClinical 150 Battery-powered Electric Toothbrushes combine unique, multi-directional strokes. Its soft, thin-tipped bristles provide sonic vibrations (20,000 strokes/minute) to clean hard-to-reach places while also being gentle on the gums.

Colgate ProClinical 250R Rechargeable Brushes

With its unique spiral polishing bristles, Colgate ProClinical 250R Rechargeable Brushes provide a vigorous yet gentle tooth cleaning. Its small head, powered with sonic technology (up to 30,000 strokes/minute) includes a two-minute timer and an LED charge indicator.

The 150 Battery-powered electric toothbrush comes in two types—Deep Clean and Charcoal, and the 250R Rechargeable toothbrush is available in three varieties—Deep Clean, Charcoal, and Whitening. Both variants help in cleaning plaque 5X better than a manual toothbrush.

Colgate ProClinical 500R Electric Toothbrushes

Colgate ProClinical 500R Electric Toothbrushes pack a sleek, handy design that is driven by sonic technology. It boosts two brushing modes: everyday clean (30,000 strokes/minute) and gentle clean (20,000 strokes/minute). It comes in two varieties—Whitening and Sensitive, both of which feature soft bristles that gently massage your gums while you brush. It comes with a charger and a travel case.

Commenting on the portfolio of electric toothbrushes, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said, “Colgate is committed to bringing the most advanced oral care innovation to our consumers. Colgate’s Electric Toothbrushes have the most advanced cleaning technology in the world. Not only do our ProClinical range of electric toothbrushes offer superior mouth health, they are also the most elegant and exciting brushing experience ever!”

The Electric Toothbrushes are available for purchase online and in stores. For more information, please visit

About Colgate-Palmolive (India) Limited: 

Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country, that seeks to deliver sustainable, profitable growth and maximize shareholder returns and to provide its people with an innovative and inclusive work environment. The organization has adopted sustainability, diversity, equity, inclusion, and social responsibility strategies that help make people’s lives healthier and more enjoyable. The company manufactures and markets toothpastes, toothpowder, toothbrushes, oil pulling products and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. It is a caring, innovative growth company, reimagining a healthier future for all people and our planet. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the ninth consecutive year, from 2011 to 2019, by The Economic Times - Brand Equity - Most Trusted Brands Survey, conducted by Nielsen. Colgate has also been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate's business and products, visit: