From a modest start in 1937, when handcarts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India - a logistical marvel that makes Colgate available in almost 6.1 plus million retail outlets across the country. The Company has grown to a ₹4500 crore plus organization with an outstanding record of enhancing value for its strong shareholder base. The company leads the ₹10,000 crore plus Indian toothpaste market.
Since 1976, Colgate has worked in close partnership with the Indian Dental Association (IDA) to spread the message of oral hygiene to children across the country under its 'Bright Smiles, Bright Futures' Schools Dental Education Program. This program has successfully reached more than 162 million school children between the age of 6-14 years across 4,11,000 schools in urban and rural India across the country since its launch. In the year 2018 alone, the BSBF program reached 11.5 million children across the country. The program focuses on children so that the message of good oral hygiene is carried home to families and the community at large. In 2004, as an additional effort to create awareness for good oral hygiene 'Oral Health Month' (OHM), was introduced. Since its launch, OHM is conducted each year during October-November, where free dental check-ups are conducted by Colgate in partnership with Indian Dental Association across the country. Conducted in designated towns and cities to establish and promote the importance of good oral hygiene, OHM is Colgate's mass consumer contact program.
The strong relationship and the trust of generations of consumers, trade and the dental profession built over decades of operations in India has made Colgate a trusted household name. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for nine consecutive years from 2011-2019 by The Economic Times - Brand Equity - Most Trusted Brands Survey, conducted by Nielsen. Colgate has also been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019.