Our sustainability and social impact strategy

SMILE : We are reimagining the future for all people and our planet.

Driving Social Impact

Helping Millions of Homes

Preserving our Environment

Keep India Smiling Foundational Scholarship Program

Our Keep India Smiling Foundational Scholarship Program launched in 2019, in partnership with ShikshaDaan Foundation and Buddy4Study, offers deserving candidates, who lack resources, foundational support through scholarships and mentorship in the fields of sports, academics and community betterment programs.

In FY 2020–21, despite COVID-19 challenges, all beneficiaries received 100% payments digitally, and one-on-one mentorship sessions were conducted for the candidates in the academics category. So far, 662 beneficiaries have been selected from 138 districts across 22 states. Two of the sports beneficiaries have won national-level championships this year.


Save water

Water is one of the key pillars of our sustainability agenda. Our water conservation initiatives across our manufacturing plants and offices have significantly helped in recycling and reusing water.

We successfully implemented water programs in some of the most affected water-scarce areas in Bihar, West Bengal and Maharashtra, in partnership with the Water For People, India Trust. So far, the program has enabled the availability of community water across villages .

In the villages of Udaipur, Rajasthan, our water program with Seva Mandir has helped replenish more than 3,00,00,000 liters of water.

Education and empowerment

Through our association with Seva Mandir, we have supported programs on women empowerment through livelihood and water augmentation, financial and digital literacy, and education for children in the tribal villages of Udaipur, Rajasthan. Today, the programs support over 9,000 villagers through enhanced agricultural livelihood, and over 800 women have benefited directly from the initiatives.

Initiatives towards the environment

We continue to ensure commitment towards green power, sustainability and saving initiatives across our manufacturing sites.

Our toothbrush manufacturing plant at Sri City, Andhra Pradesh, won the prestigious United States Environmental Protection Agency’s (EPA) ENERGY STAR Challenge for Industry for its accomplishments in energy efficiency.

All our four manufacturing sites—Baddi, Goa, Sanand and Sri City are TRUE Zero Waste Platinum certified by Green Business Certification Inc. (GBCI). Our Sanand and Sri City manufacturing plants are LEED certified.

This year, our Goa manufacturing plant also launched India’s first-ever recyclable tube with Colgate Active Salt toothpaste.

Our sustainability and social impact strategy

SMILE : We are reimagining the future for all people and our planet.

Driving Social Impact

Helping Millions of Homes

Preserving our Environment

Keep India Smiling Foundational Scholarship Program

Our Keep India Smiling Foundational Scholarship Program launched in 2019, in partnership with ShikshaDaan Foundation and Buddy4Study, offers deserving candidates, who lack resources, foundational support through scholarships and mentorship in the fields of sports, academics and community betterment programs.

In FY 2020–21, despite COVID-19 challenges, all beneficiaries received 100% payments digitally, and one-on-one mentorship sessions were conducted for the candidates in the academics category. So far, 662 beneficiaries have been selected from 138 districts across 22 states. Two of the sports beneficiaries have won national-level championships this year.


Save water

Water is one of the key pillars of our sustainability agenda. Our water conservation initiatives across our manufacturing plants and offices have significantly helped in recycling and reusing water.

We successfully implemented water programs in some of the most affected water-scarce areas in Bihar, West Bengal and Maharashtra, in partnership with the Water For People, India Trust. So far, the program has enabled the availability of community water across villages .

In the villages of Udaipur, Rajasthan, our water program with Seva Mandir has helped replenish more than 3,00,00,000 liters of water.

Education and empowerment

Through our association with Seva Mandir, we have supported programs on women empowerment through livelihood and water augmentation, financial and digital literacy, and education for children in the tribal villages of Udaipur, Rajasthan. Today, the programs support over 9,000 villagers through enhanced agricultural livelihood, and over 800 women have benefited directly from the initiatives.

Initiatives towards the environment

We continue to ensure commitment towards green power, sustainability and saving initiatives across our manufacturing sites.

Our toothbrush manufacturing plant at Sri City, Andhra Pradesh, won the prestigious United States Environmental Protection Agency’s (EPA) ENERGY STAR Challenge for Industry for its accomplishments in energy efficiency.

All our four manufacturing sites—Baddi, Goa, Sanand and Sri City are TRUE Zero Waste Platinum certified by Green Business Certification Inc. (GBCI). Our Sanand and Sri City manufacturing plants are LEED certified.

This year, our Goa manufacturing plant also launched India’s first-ever recyclable tube with Colgate Active Salt toothpaste.