Colgate Vedshakti for all-around mouth protection

We grew our Vedshakti portfolio with first-of-its-kind solutions—Vedshakti Mouth Protect Spray and Vedshakti Oil Pulling, becoming pioneers in the category.

Colgate Vedshakti Mouth Protect Spray: A pocket-sized solution with ayurvedic ingredients that offers instant germ kill with a refreshing minty saunf flavor.

Colgate Vedshakti Oil Pulling: An antioxidant-rich blend of oils to detoxify the mouth of overnight impurities.


Colgate Special Toothpaste for Diabetics

We researched and developed our pioneering Colgate Special Toothpaste for Diabetics, in collaboration with dentists and diabetes experts, that eliminates anaerobic bacteria in the mouth, which is the root cause for many oral health problems for diabetics. It is a clinically proven formula with a unique blend of ayurvedic ingredients.


Colgate Visible White Instant—Superior whitening technology for a dazzling smile

Given that teeth whitening is a huge consumer need in India, we launched Colgate Visible White Instant, with unique optical brighteners technology that starts whitening from the first brushing itself.


The future of toothbrushes is here

Colgate Zig Zag Anti-bacterial toothbrush— superior benefits for overall protection

We introduced Colgate Zig Zag in an all-new anti-bacterial avatar. With unique silver-ion bristle technology, Colgate Zig Zag Anti-bacterial repels bacteria from attaching to the multi-angled bristles, which remove germs in between teeth.


Colgate Gentle—Redefining cleaning, gently

We unveiled our new Colgate Gentle line of toothbrushes that offer an effective and gentle clean. This new range is designed in collaboration with dentists, endorsed by the Indian Dental Association (IDA) and delivers solutions for different consumer preferences.


Expanding our ‘Natural’ range of toothbrushes

We extended our Naturals toothbrush portfolio with the launch of Super Flexi Salt, Zig Zag Turmeric, Slim Soft Himalayan Salt, and Slim Soft Turmeric.

Super Flexi, India’s #1 selling toothbrush brand, unveiled its first-ever salt toothbrush—Colgate Super Flexi Salt. The brush has salt-infused slim tip bristles to provide superior cleaning.

Colgate Zig Zag Turmeric, India’s first-ever turmeric toothbrush, comes with a unique offering of 100% anti-bacterial bristles infused with turmeric that inhibit the bacterial build-up on bristle surfaces.

Colgate Slim Soft Himalayan Salt and Turmeric toothbrushes both come with 17x slimmer tip bristles over ordinary endrounded bristles and provide a deep yet gentle mouth clean.


With 100% love: Innovations in Personal Care

Premium body wash

We launched the Charcoal and Mint Body Wash with natural cleansing power to remove impurities and add long-lasting freshness.


Colgate DentistsforMe: A first-of-its-kind teledentistry platform

Given the pandemic and that fewer people could visit the dentist, we leveraged the world of digital solutions to connect patients and dentists through our DentistsforMe platform. This allowed patients to reach out to a broad spectrum of dentists through a video or audio call from the safety and comfort of their homes.


Colgate Vedshakti for all-around mouth protection

We grew our Vedshakti portfolio with first-of-its-kind solutions—Vedshakti Mouth Protect Spray and Vedshakti Oil Pulling, becoming pioneers in the category.

Colgate Vedshakti Mouth Protect Spray: A pocket-sized solution with ayurvedic ingredients that offers instant germ kill with a refreshing minty saunf flavor.

Colgate Vedshakti Oil Pulling: An antioxidant-rich blend of oils to detoxify the mouth of overnight impurities.


Colgate Special Toothpaste for Diabetics

We researched and developed our pioneering Colgate Special Toothpaste for Diabetics, in collaboration with dentists and diabetes experts, that eliminates anaerobic bacteria in the mouth, which is the root cause for many oral health problems for diabetics. It is a clinically proven formula with a unique blend of ayurvedic ingredients.


Colgate Visible White Instant—Superior whitening technology for a dazzling smile

Given that teeth whitening is a huge consumer need in India, we launched Colgate Visible White Instant, with unique optical brighteners technology that starts whitening from the first brushing itself.


The future of toothbrushes is here

Colgate Zig Zag Anti-bacterial toothbrush— superior benefits for overall protection

We introduced Colgate Zig Zag in an all-new anti-bacterial avatar. With unique silver-ion bristle technology, Colgate Zig Zag Anti-bacterial repels bacteria from attaching to the multi-angled bristles, which remove germs in between teeth.


Colgate Gentle—Redefining cleaning, gently

We unveiled our new Colgate Gentle line of toothbrushes that offer an effective and gentle clean. This new range is designed in collaboration with dentists, endorsed by the Indian Dental Association (IDA) and delivers solutions for different consumer preferences.


Expanding our ‘Natural’ range of toothbrushes

We extended our Naturals toothbrush portfolio with the launch of Super Flexi Salt, Zig Zag Turmeric, Slim Soft Himalayan Salt, and Slim Soft Turmeric.

Super Flexi, India’s #1 selling toothbrush brand, unveiled its first-ever salt toothbrush—Colgate Super Flexi Salt. The brush has salt-infused slim tip bristles to provide superior cleaning.

Colgate Zig Zag Turmeric, India’s first-ever turmeric toothbrush, comes with a unique offering of 100% anti-bacterial bristles infused with turmeric that inhibit the bacterial build-up on bristle surfaces.

Colgate Slim Soft Himalayan Salt and Turmeric toothbrushes both come with 17x slimmer tip bristles over ordinary endrounded bristles and provide a deep yet gentle mouth clean.


With 100% love: Innovations in Personal Care

Premium body wash

We launched the Charcoal and Mint Body Wash with natural cleansing power to remove impurities and add long-lasting freshness.


Colgate DentistsforMe: A first-of-its-kind teledentistry platform

Given the pandemic and that fewer people could visit the dentist, we leveraged the world of digital solutions to connect patients and dentists through our DentistsforMe platform. This allowed patients to reach out to a broad spectrum of dentists through a video or audio call from the safety and comfort of their homes.