Lighting up lives through the power of a smile

We continue to evolve our ‘Smile karo aur shuru ho jao’ campaign, moving into subjects that continue to matter to us as a nation.

Embracing new beginnings

The story of remarriage tackling loneliness and companionship at old-age celebrates a new freedom, giving life a second chance and above all, restarting with a smile.

The story of a homemaker who turned uncertain times into an opportunity to find her calling—to be a baker. Thus battling uncertainties with optimism as we see her journey unfold with a smile.

Celebrating real heroes of optimism

Deepika Mhatre

From a house help to a stand-up comedian, she turned her life around when she began her new journey despite the odds, solely based on her will to succeed and the passion to make people laugh.

Sujit Chattopadhyay

A retired schoolteacher, having turned his veranda into a school for underprivileged students, teaches us that an opportunity to smile can be found in the unlikeliest of places.

Colgate Strong Teeth—Good nutrition begins with strong teeth

Colgate Strong Teeth with our unique Amino Shakti formula strengthens teeth and makes them 2x stronger. Our campaign brought to the fore the significance of strong teeth, which aid in better chewing, leading to better absorption of nutrients. So, stronger teeth mean a stronger you.


Colgate MaxFresh— Energizing youth every day

Colgate MaxFresh, our youthful, freshness bundle, reaches out to India to start every moment afresh. Our new campaign, #MaxFreshTheTrolls, with Ranveer Singh and Naga Chaitanya addresses today’s trolling issue by encouraging people to make way for a refreshing start with new ideas, new goals and a smile.


Official Smile Partner

We were the official Smile Partner for 6 teams at Dream11 IPL 2020. Held against all odds, the sporting event was a remarkable show of the country’s positivity and optimism, much in line with our message of ‘Smile karo aur shuru ho jao’.

Lighting up lives through the power of a smile

We continue to evolve our ‘Smile karo aur shuru ho jao’ campaign, moving into subjects that continue to matter to us as a nation.

Embracing new beginnings

The story of remarriage tackling loneliness and companionship at old-age celebrates a new freedom, giving life a second chance and above all, restarting with a smile.

The story of a homemaker who turned uncertain times into an opportunity to find her calling—to be a baker. Thus battling uncertainties with optimism as we see her journey unfold with a smile.

Celebrating real heroes of optimism

Deepika Mhatre

From a house help to a stand-up comedian, she turned her life around when she began her new journey despite the odds, solely based on her will to succeed and the passion to make people laugh.

Sujit Chattopadhyay

A retired schoolteacher, having turned his veranda into a school for underprivileged students, teaches us that an opportunity to smile can be found in the unlikeliest of places.

Colgate Strong Teeth—Good nutrition begins with strong teeth

Colgate Strong Teeth with our unique Amino Shakti formula strengthens teeth and makes them 2x stronger. Our campaign brought to the fore the significance of strong teeth, which aid in better chewing, leading to better absorption of nutrients. So, stronger teeth mean a stronger you.


Colgate MaxFresh— Energizing youth every day

Colgate MaxFresh, our youthful, freshness bundle, reaches out to India to start every moment afresh. Our new campaign, #MaxFreshTheTrolls, with Ranveer Singh and Naga Chaitanya addresses today’s trolling issue by encouraging people to make way for a refreshing start with new ideas, new goals and a smile.


Official Smile Partner

We were the official Smile Partner for 6 teams at Dream11 IPL 2020. Held against all odds, the sporting event was a remarkable show of the country’s positivity and optimism, much in line with our message of ‘Smile karo aur shuru ho jao’.